Mercedes
Beam C- Class
Mercedes breaks the mould in its latest spot for the C-Class Coupe, created by Merkley + Partners.
B-Reel director Jeffery Plansker demonstrates the new Mercedes’ sleek design and athletic prowess in a striking new ad, in which we see the C Class not only raise the bar, but crush it.
Director:
Jeffery Plansker
Production Company:
B-Reel
Agency:
Merkley & Partners
Jeffery Plansker
Production Company:
B-Reel
Agency:
Merkley & Partners
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The Mill once again teamed up with Merkley + Partners and Plansker to bring the creative vision to life. A team of 3D and 2D artists created an impactful and realistic steel beam shatter, whilst Head of Colour, Fergus McCall, enhanced the slick and steely tones of the film with a powerful grade.
CreditsCredits
Agency
Agency: Merkley & Partners
Producer: Chris Coccaro
Executive Creative Director: Andy Hirsch
Creative Directors: Abi Aron, Aaron Eiseman
Production Company
Production Company: B-Reel
Director: Jeffery Plansker
Executive Producer: Michael McQuhae
Producer: Ron Mohrhoff
Editorial
Editing Company: General Editorial
Editor: Noah Herzog
Edit Assist: Matt Dunlap
Executive Producer:Robert Parker
Executive Producer:Robert Parker
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
Producer: Michael Scarcella
Shoot Supervisor: Ben Smith
Creative Director: Ben Smith
2D Lead Artist: Corey Brown
3D Lead Artist: Olivier Varteressian
2D Artists: David Forcada, Sungeun Moon, Taner Besen
3D Artists: Ed Shires, Yong Chan Kim, Todd Akita, Jeff Lopez
Matte Painting: Henrik Holmberg
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Fergus McCall
Colour Assist: Nate Seymour, Elias Nousiopoulos, Zack Wilpon
Stills
