Animation Director:
Kyle Moore, Amy Graham
Mill+ Executive Director Stephen Venning comments; “We wanted to create a European version of the FireFlies film that would raise the profile of the cancer charity the rides are for, and very importantly, to help raise as much money for them as possible. On seeing the beauty of the original film for the FireFlies West ride, we wanted to help extend its reach into Europe and beyond. The team made subtle changes to help accommodate this.
It gives the charity a film that will stop people in their tracks and make them hit the sponsorship button, and it gives team FireFlies a film that all past, present and future riders can use to further promote the brilliance of the Tour in whatever continent people choose to take part."
He adds; “The film’s 2D style works well as an animated journey as you are drawn in to the ebb and flow of the ride without connecting with an individual or a personality. The FireFlies Tour is all about the team, the collective peloton, sticking together through the tough parts of a climb or the wind and rain of Richmond Park! Animation is the perfect format to tell this story as it leaves you in no doubt of the ethos of the ride, now in it’s 16th year riding to Cannes The FireFlies Tour has raised over £1.8 million for the charity which is staggering and makes it one of the best fundraising activities in the world of advertising."
To make a general donation to support Team FireFlies or to select an individual rider, please visit the links below: