The ad opens with a heartwarming scene of a young girl being pushed on a swing by her Grandfather, but he soon becomes tired, holding his back in pain. However, Grandmother comes to the rescue with a clever new purchase using Amazon Prime's One-Day Delivery. A high powered leaf blower machine saves the day and we see both the young girl and Grandfather continue to enjoy their playtime with smiles on their faces.
The Mill team worked on a general clean up throughout the spot as well as some plate comps which were required in order to achieve the best composition for the girl’s swinging action and Grandfather's leaf blowing action. The team also added in new UI logos and animation for the latest Amazon apps on the phone shots, and then versioned each app sequence for six different international territories.