Lyft
Riding is the New Driving
The Mill worked with Director Dante Ariola of MJZ and Made Movement to create Lyft’s commercial debut, ‘Riding is the New Driving’.
Director:
Dante Ariola
Production Company:
MJZ
Agency:
Made Movement
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The spot features a quirky cast of characters as they're completely road blocked on one of the many infamously jam-packed freeways of Los Angeles.
Mill artists enhanced the overall look of the ad by touching up the vehicles and incorporating natural elements with matte paintings of trees and greenery.
CreditsCredits
Agency
Agency: Made Movement
Director of Integrated Production: Molly Schaaf
Director of Integrated Production: Molly Schaaf
Producer: Amy Mainero
Partner & Chief Creative Officer: Dave Schiff
Partner & Chief Creative Officer: Dave Schiff
Creative Director: Nate Brunning, Steve Dolan
Partner & Chief Client Officer: Kate Higgins
Partner & Chief Client Officer: Kate Higgins
Account Director: Kelly Mesi
Production
Production Company: MJZ
Director: Dante Ariola
Senior Executive Producer: Eriks Krumins
Producer: Natalie Hill
Director of Photography: Philippe Le Sourd
Editorial
Editing Company: NO6
Supervising Producer: Amanda Ornelas
Editor: Andrea MacArthur
Edit Assist: Josh Miller
VFX
VFX: The Mill
Executive Producer: Enca Kaul
Senior Producer: Erin Hicke
Production Coordinator: Chris Lewis
Shoot Supervisor: Chris Knight, Simon Brown
Creative Director: Chris Knight
2D Lead Artist: Gareth Parr
2D Artists: Jeff Langlois, Eugene Gauran, Nick Tayler, Kelsey Napier
Matte Painting: Gillian George
Stills
