The team at The Mill was involved across all aspects of the piece from idea creation to the execution, using design to guide a rich viewing experience. Mill+ Art Director Renato Marques comments: “We adopted a highly technical approach to present all the features in a conscious way to consumers in a two minute film while keeping it engaging at the same time.  For one scene, we devoted much time in finding the right image that best helped illustrate phone features, including layers, lens and camera focuses.”