As official sponsors of the LMA’s, the campaign, created by Mother and directed by Santiago & Mauricio features Latin influencers including Carmen Carrera and Rita Moreno. The colourful, feel good ads highlight the beauty in diversity of skin tone, hair texture and body shape.
CreditsCredits
Agency
Agency: Mother
Producer: Zamile Vilakazi
Creative Director: Enrique Mosqueda
Creatives: Xochitl Serrano
Executive Producer: Travis Quinn
Production Company
Production Company: Cadence Films
Director: Santiago & Mauricio
Executive Producer: Lorenzo Ragionieri
Editorial
Editing Company: Whitehouse Post
Editor: Kate Owen
Edit Assist: Joe Petruccio
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
Producer: Anna Borysewicz
2D Lead Artist: Anne Trotman
Art Director: Mike Schaeffer
2D Artists: Jami Ross, Krissy Nordella, Burtis Scott, Sam Caine, Yoon-sun Bae, Ashley Abramovich, Matt Stroub