Promoting the new campaign ‘For the Thirsty’, the new spot tells the story of a young Australian who didn't know what he wanted to do when he finished school so started working in a dry cleaners.
He explains that it is ‘the perfect place to explore other options,’ as we see him trying on customers' work uniforms they bring in. He dabbles in a number of careers, quite literally trying on different jobs for size. During the spot we see him as a policeman at the dinner table of his new girlfriend’s parents house, attending a BBQ as a pilot, chatting up women as a doctor and finally in a pub as a fireman receiving a round of Fosters on the house.