Nikon encourages you to ‘Show Your Love some Love’ in their latest ad created by Cramer-Krasselt.
The sentimental spot, directed by Marcelo Burgos and graded by The Mill’s Head of Colour Fergus McCall, highlights the artisinal charm of traditional photography amongst a world of fast-growing mobile content, suggesting that users don’t just like memories captured by a Nikon camera, they love them.