It sees a number of players from a variety of national teams situated in a series of extreme and exposed natural environments. The muscular figures of the players appear strong and powerful in each location despite the extremities of the elements, making it seem as though they themselves are forces of nature. Dove is clever not to assign itself to a particular team, playing on the sense of camaraderie amongst sports teams.
The end-line ‘Scum Together’ in essence unites all of the nations and with Dove explaining ‘There are no names on our shirts,’ this makes for a universally appealing and inspiring spot.