The Mill teamed up with 72andSunny and Director Chris Malloy of Farm League to launch Coors Light’s newest campaign, ‘Whatever Your Mountain’.
Director:
Chris Malloy
Production Company:
Farm League
Agency:
72andSunny
The film applauds the tough spirit required of any practice, from boxing to bull riding and, of course, brewing.
Mill Colourist Gregory Reese graded the spot with a cool, desaturated tone. One challenge of the process was giving certain objects a specific hue while the rest remained black and white, calling for meticulous pipeline management to keep the colour department and roto on pace with The Mill’s 2D VFX team.