The Mill collaborated with Y&R Advertising and Director Filip Engstrom from Smuggler to create ‘Double Major’, the second spot in Dell’s ‘We Love Your Work’ campaign.
Director:
Filip Engstrom
Production Company:
Smuggler
Agency:
Y&R Advertising
‘Double Major’ treats viewers to a visually fascinating world with CG elements zooming into frame from all directions, including flying manta rays and miniature drum sets that emerge from a shoe. The world created for the ad began with a plain grey cyc, relying on the development of CG objects, characters and creatures with animation, compositing and a crisp, clean colour grade to bring the scene to life.