The ad, part of Yahoo! Sports Tourney Pick'em campaign, shows a woman who thinks she’s wishing on a well - but ends up getting some tips about her March Madness bracket picks instead. Osborne said, "The brief from director Jun Diaz was to add a bit of mood to the spot while keeping it in the commercial world. We didn't want to go for a bright happy grade, we wanted the humor to do all the talking."