The ads capture some of life’s least likely events, ranging from finding a lost cat to getting the IT guy to come and help you fix your computer at work. These satirical situations give way to the deal on offer by Euromilions by suggesting you might not have luck in these situations but there is always going to be a one in four chance of winning with Euromillions Gamestore, thus encouraging the viewer to buy a scratch card or use the app because ‘playing makes it happen’.

Shoot Supervisor Hitesh Patel explains, ‘It was a pleasure to continue working with David Shane on these fun spots. The challenge was to capture six separate spots over 2 days, from the British countryside, to a busy shopping centre, to office spaces. The emphasis was to allow the director to capture the performances without worrying about the technicalities. This resulted in the seamless finish to each ad, allowing for the comedic tone to shine through.'