The concept of 'Small World' was all about the personification of the unnoticed. We live in a world where all to often problems go unnoticed and unaccounted for. This was a perfect challenge to link this idea up to everyday objects - showing them as something greater. 

Art Director, Anthony Dodero comments “I was so interested in the bigger story around everyday objects. A pencil is more then a pencil when you sit and really think about it. Each person is created with the capacity for individual potential just as the objects we selected.” 

The end result was a beautiful stylized world that allowed us the flexibility to design, animate and composite dozens of shots on the fly while on a short production schedule.