The promo, largely set in a bleak woodland, presents Benjamin toiling with his loved ones who confront him one by one in a combative manner as he tries to fight his way through to open land. The song touches on the often fine line between 'love and hate', nodding to the fact it’s often those we love the most that can cause most pain. However, toward the end of the promo those who were once blocking his way surround and support him.

This sense of story was highlighted in the grade by Mill Colourist Jim Bracher, who used a softly toned palette, slowly bringing in light towards the end of the video to mirror the reconciliation between Benjamin and his loved ones.