Working with Director David Higgs out of Rumble, The Mill graded this racy and seductive music promo for Island Record’s Nina Nezbitt's latest release ‘Chewing Gum’.
The promo features the singer-songwriter alongside numerous other couples, who switch from partner to partner; reflecting the chorus line ‘Chewing gum until the flavour’s gone’. The promiscuous and fast-paced feel to the promo was pulled together in the grade.
Mill colourist, Oisin O’Driscol explains, ‘videos with multiple scenes, which need to be made to appear as one, always pose a certain degree of technical challenge. This was no different, trying to find looks for each scene and blend them seamlessly without creating any disoriantation during the transitional periods. We began by approaching the beauty scenes of the artist in the bedroom, shower and performance shots. Once these were nailed we could manoeuvre the other looks into a position where it started to flow. This method resulted in a beautifully fluid video with a number of complimenting styles.’