Collaborating with Wieden+Kennedy and director Hiro Murai out of Doomsday,The Mill aided in bringing the beauty of Clinique’s latest ‘Play with Pop’ initiative to life.
The project, hosted on an exclusive 'Play with Pop' website, features Swedish pop sensation Zara Larsson singing her hit track Lush Life. The website allows viewers to select what genre they’d like to see Zara sing in, inspired by the unique colour of a Clinique lipstick. Each of these genres has an accompanying music video with a distinct look and feel led by the chosen lipstick colour.
CreditsCredits
Agency
Agency: Wieden+Kennedy Producer: Dom Tunon
Production
Production Company: Doomsday Director: Hiro Murai
Editorial
Editing Company: Final Cut
VFX & Design
VFX & Design: The Mill Executive Producer: Sallyann Houghton Producer: Anna Borysewicz 2D Lead Artist: Anne Trotman 2D Artists: Burtis Scott, Krissy Nordella, Chris Sonia