All of The Mill studios across the globe have been buzzing with excitement heading towards Super Bowl Sunday with all four locations working on Super Bowl XLVIII spots.  An extravaganza in football, entertainment and commercials, in fact it is the biggest advertising event in the world with an average 110 million viewers in the US alone and is broadcast in over 198 countries worldwide!

Sharing the anticipation, buildup and countdown with all of our clients meant January was bustling with all things Super Bowl and like them, at The Mill we think nothing beats seeing all the hard-work pay off watching the spots live on the day.

Angus Kneale, The Mill's Executive Creative Director adds, "Every year the Super Bowl rolls out the red carpet for commercials, there are no other sporting events that anticipate the adverts as much as the game. It is the coming together of our industry's most innovative and creative minds, the culmination of months of planning and work from everyone involved. The sheer excitement and the buzz of seeing all that effort and talent on the screen, it's as thrilling as the game."

We know that everyone who tunes in to the Super Bowl loves the commercials as much as the game (sometimes more), so you can see a full roundup of all of The Mill spots on our  new Mill blog with some invaluable insights.

And take a look at our  twitter feed  for The Mill's commentary on the spots, opinions and hot picks of all things Super Bowl.