To mark Boeing's centennial anniversary, Mill+ joined forces with FCB Chicago to produce ‘You Just Wait’, a new spot celebrating one hundred years of Boeing making the impossible, possible.
Chronicling a handful of the technological advancements Boeing has brought to the world since its founding in 1916, the futuristic spot imagines the possibilities brought about by another hundred years of innovation. The world in 2116 is a presented as an exciting place where we drive flying cars, fly supersonic intercontinental jets, and travel interspace to inhabit Mars.
Creative Director Ben Smith bookended the story by adding a hero character to the film, he comments, “We wanted to invoke the feeling of human connection in a futuristic world — It’s that twinkle in a child's eye, a future engineer, a future inventor, a future guardian of some new technology that will make the world an even better place….And we end the film with that same twinkle, a child’s hope and aspiration for the future with the help of Boeing.”
The overarching message of the spot conveys a reassuring feeling that Boeing is looking after your future, growing talent and developing ideas that will help forthcoming generations...if you think that's amazing, then you just wait!
CreditsCredits
Agency
Agency: FCB Chicago
Producer: Chris Bing
Executive Creative Director: Peter Serchuk, Pieter De Koninck
Production
Production: Mill+
Director: Ben Smith
Executive Producers: Zu Al-Kadiri, Carl Walters
Director of Photography: Rob Hauer
Live Action Line Producer: Michele Robb
Editorial
Editing Company: The Mill Editor: Ryan McKenna
VFX & Design
VFX & Design: The Mill
Executive Producer: Carl Walters
Shoot Supervisor: Jimmy Bullard
2D Lead Artist: Jimmy Bullard
3D Lead Artist: Andres Eguiguren
2D Artists: Nick Tanner, Dan DiFelice
3D Artists: Emily Meger, Yong Chan Kim, Ivan E Joy, Alex Shilt, Christina Ku, Tom Cushwa, Paul Liaw, Nathalie Zamora