The campaign, shot by director and cancer-survivor Rodrigo Garcia Saiz gives an honest and hopeful message that “more of us are surviving cancer than dying from it.” Each spot focuses on a specific traits in people that give them the passion in the fight against cancer.
CreditsCredits
Agency
Agency: DDB Chicago
Producer: Debora den Iseger
Creative Directors: Karin Rose, Marybeth Adduci, Marisa Groenweghe, Kathleen Tax
Account Director: Colleen Keesey Executive Creative Director: Jean Batthany CCO: John Maxham