The Mill, alongside M&C Saatchi and Director Simon Ratigan from HLA, has created an advert for Virgin Holidays.
Playing on phrases typically used to describe hotel stays, the spot pushes these ideas to the ultimate in holidaying. ‘Room service’ becomes a remote island destination with clear blue seas and white sand; ‘infinity pool’ becomes a natural pool set in a mountainside with panoramic views over a waterfall; and ‘air conditioning’ becomes a tree-top residence open to the elements on all sides. All this leads to Virgin’s message that anything is possible when booking a holiday through them.
The spot was shot primarily on high quality RED camera in various locations around Africa, including Victoria Falls and Mozambique.