The aesthetic of the film highlights the beautiful engineering and design of Mercedes-Benz cars, whilst the message of the spot targets potential employees and directs viewers to the company’s careers page saying, “Be part of something special.”

The film combines moody, close-up shots of the cars’ bodywork with footage showing employees going about their daily duties. The imagery gives the impression that a dedicated in-store team is essential for the success of the company – for example a shot of electric sparks transforms into the chocolate that tops a cappuccino served to a client; and the actors who play retailers appear like conductors in an orchestra, managing the cars in the showroom.

2D Lead Richard McKeand said, “The team worked hard to ensure that the spot retained its sleek and sharp look. We enhanced the beauty throughout the spot and added to the feeling of symmetry.”