NFL players Russell Wilson and Clay Matthews prep for game time in 'Anthem,' a collaboration between Bose, The Mill and director Matt Bieler of Serial Pictures.
This spot sees Wilson and Matthews in their element as they train for their respective teams, the Seattle Seahawks and the Green Bay Packers.
Using Bose headphones to help channel their focus, they make it all the way to a packed stadium filled with fans created in Massive.
Other brilliant examples of Massive work from The Mill can be found on The Mill's Crowd and Stadium Reel.
Agency: BOSE
Executive Creative Director: Mick O'Brien
Creative Director: Tim Mamis
Lead Producer: Marcy Perry
Art Director: Eric Peterson
Copywriter: Mike Davis
Associate Creative Director, TV: Dana Edwards
Production Company: Serial Pictures
Director: Matt Bieler
Executive Producer: Violaine Etienne
Producer: John Benet
Director of Photography: Max Goldman
Head of Production: Peter FitzgeraldVFX & Design: The Mill
Senior Exec Producer: Sue Troyan
Executive Producer: Enca Kaul
Producers: Jessica Ambrose, Kiana Bicoy
Shoot Supervisor: Matt Longwell
2D Lead Artist: Bill Higgins
3D Lead Artist: Matt Longwell
2D Artists: Glyn Tebbutt, Mike Ek, Patrick Munoz, Stefan Smith, Scott Johnson, Tim Robbins
3D Artists: Chris Goodwich, Bridget Warrington, Jason Jansky, Martin Rivera, Mike DiNocco
Motion Graphics: Greg Park
Production Coordinator: Jillian Lynes
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Natalie Westerfield
Colourist: Adam Scott
Colour Assist: Nick Sanders
Colour Production Coordinator: Diane Valera