Exploring the story behind the brand’s creation, the spot takes place in Stella’s birthplace Leuven, Belgium, and portrays the beer’s master brewer as he contemplates a name for the beer he created as a holiday gift. As he wonders the streets for inspiration, he begins to see stars in everything — in the snow, on a girl’s sweater — and decides to name the beer ‘Stella’, after the Latin word for ‘star'.
The Mill's 2D Lead artist Krissy Nor Della comments, "We wanted to achieve a wintery magical feel without going overboard, keeping the balance between enchantingly beautiful and realism."