The campaign focuses on the idea of several diverse, modern American families and the reality of preparing a meal for your loved ones. This spot features a young boy who pops up onto the countertop and braces himself to have "The Talk" with his father. As a freshly made batch of soup pours into a cup, he is quickly relieved to find out that he is only learning about "where soup comes from."
The spot was graded by The Mill's colourist Fergus McCall who added a warm grit to the spot making it more natural, real and relatable.
He added just the perfect feel to cozy up those cold winter months.