The stills depict athletes performing Les Mills workout routines. The design team quickly assembled several different graphical treatments to present to the client and, in the end, a combination of animation styles and graphic cuts were used to create the final product.

Manija recalls, “This was an particularly fun project for us to pitch and work on. Our main challenge was to bring the piece to life using only the stills provided by Venables in addition to some product shots we took in-house.” 

Art Director Ed Laag adds, “Venables was incredible to work with as they put lots of focus on the design aspect. That really helped us push through the project smoothly given the tight turnaround.”