Smart Energy's latest Rugby World Cup 2015 themed ad, sees a linesman drawing up the pitch by an estimation rather than precise measurement. The result leaves behind a skewed and messy pitch of lines, paying testament to Smart Energy's strap line 'Why estimate when you can be accurate?'.
Colourist, Matt Osborne, explains how the comical element to the spot was complimented in the grade: "We really wanted the anticipation and curiosity of the linesman to drive this piece. So I lifted his face and the lines spray as much as possible to really draw your eyes to the subject. We then used a natural style of grading that mirrored the onscreen humour."
CreditsCredits
Agency
Agency: AMV
Producer: Miles Nathan
Creative Directors: Phil Martin and Colin Jones
Account Director: Victoria Davis
Production
Production Company: Hungry Man Productions
Director: David Kerr
Producer: Claire Jones
Director of Photography: Haris Zambarloukos
Editorial
Editing Company: tenthree
Editor: Gary Dollner
VFX & Design
VFX Company: The Mill
Producer: Simon Bath Production Coordinator: Jomana Ayoub
2D Artists: John Thornton, Paul Wratten, Mark Purser, David Wishart, Matt (Wispy) Clarke, Gavin Marler, Nick Sze
Motion Graphics: Victoria Canfora, Freya Barnsley
Colour
Colour: The Mill Colour Producer: Dan Kreeger Assistant Colour Produce: Dan Butler Colourist: Matthew Osborne Colour Assist: Oisin O'Driscoll