'Blink’ beautifully showcases the Lincoln designed systems that can help drivers sense their surroundings - blind spots, turn signals, and warnings of trouble ahead.
The shoot was incredibly technical, a lot of work went in before the shoot to previs all aspects and make sure the elements would work. The team worked closely with Saam to support his vision.
The Mill team created cameras in Maya using a special rig, then worked with a motion control company, Camera Control to translate these cameras into their own motion control rig therefore what was shot matched the previs precisely.
The 2D team removed reflections from the shoot and replaced the backgrounds with clean, sleek walls so the car and lights would really pop.
It was a huge team effort between The Mill, Saam and the team at Hudson Rouge to get everything looking just right.
It’s not what the car can do, rather what it can do for you… the driver. Discover the more human side of engineering.