"The adaptability, sportiness, and precision of the car" is also showcased through the beautifully chosen, individual vignettes which take a conceptual and interpretative approach to the qualities the new car posseses, only showcasing the new model at the very end of the spot when it is revealed that the BMW 5 series is 'ready for you'.
Mill Producer Sophie Hogg comments, "It's really great to further develop our close relationship with Ben that was built up from his promo videos days, including working with him on the most recent Kings of Leon video, and we are so thrilled with this stunning film which so cleverly showcases the new 5 series."