Blue Cross
Survive
Collaborating with M&C Saatchi, The Mill worked to bring their new ad for Blue Cross to life by creating over 100 photo-real CG animals to advertise Blue Cross’ initiative of supporting abandoned pets across the UK.
The soul stirring spot, directed by Outsider’s directing duo Dom & Nic, sees an abandoned dog take to the streets in search of a new, loving owner, picking up a host of different furry friends on the way whilst singing a sombre rendition of Gloria Gaynor’s ‘I Will Survive’.
Directors:
Dom & Nic
Production:
Outsider
Agency:
M&C Saatchi
Dom & Nic
Production:
Outsider
Agency:
M&C Saatchi
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The Mill’s team of VFX artists created a CG dog mouth to replace that of the protagonist’s, who is voiced by Welsh actor Ryhs Ifan, as well as meticulously crafting scores of 100% CG animals, drawing from their extensive knowledge of creating photo-real creatures.
CreditsCredits
Agency
Agency: M&C Saatchi
Producer: Bruce McKelvie
Agency Creative Director: Elspeth Lynne
Creatives: Robert Graves- Morris, Dipesh Mistry
Account Director: Tom Horbye
Producer: Bruce McKelvie
Agency Creative Director: Elspeth Lynne
Creatives: Robert Graves- Morris, Dipesh Mistry
Account Director: Tom Horbye
Production
Production Company: Outsider
Director: Dom & Nic
Executive Producer: John Madsen
Producer: Steve Chivers
Director: Dom & Nic
Executive Producer: John Madsen
Producer: Steve Chivers
Editorial
Editing Company: Work
Editor: Art Jones
Editor: Art Jones
VFX & Design
VFX & Design: The Mill
Executive Producer: Misha Stanford- Harris
Assistant VFX Producer: Sean Francis
Shoot Supervisor: Alex Hammond
Creative Director: Alex Hammond, Jorge Montiel
3D Lead Artist: Alex Hammond
2D Artist: Joe Tang, Siro Valente, Sole Martin, Gianluca Di Marco, David Wishart, James Mortner, Gavin Marler, James Pratt, John Thornton
3D Artist: Paul Donnellan, Sam Driscoll, Margaux Huneau, Yoann Gouraud, Matthew Fuller, Michael O’donoghue, David Hempstead, James Mulholland, Adam Dewhirst, Andrew Bartholowmew, Phillip Maddock, Andreas Greichen, Benoit Gielly, Peter Agg, Matthew Kavanagh, Sauce Vilas, Daniel Kmet, Ashley Reemul, Emanuel Strixner
Motion Graphics: Kwok Fung Lam
Executive Producer: Misha Stanford- Harris
Assistant VFX Producer: Sean Francis
Shoot Supervisor: Alex Hammond
Creative Director: Alex Hammond, Jorge Montiel
3D Lead Artist: Alex Hammond
2D Artist: Joe Tang, Siro Valente, Sole Martin, Gianluca Di Marco, David Wishart, James Mortner, Gavin Marler, James Pratt, John Thornton
3D Artist: Paul Donnellan, Sam Driscoll, Margaux Huneau, Yoann Gouraud, Matthew Fuller, Michael O’donoghue, David Hempstead, James Mulholland, Adam Dewhirst, Andrew Bartholowmew, Phillip Maddock, Andreas Greichen, Benoit Gielly, Peter Agg, Matthew Kavanagh, Sauce Vilas, Daniel Kmet, Ashley Reemul, Emanuel Strixner
Motion Graphics: Kwok Fung Lam
Colour
Grade: The Mill
Colour Producer: Dan Kreeger
Assistant Colour Producer: Dan Butler
Colourist: Seamus O'Kane
Colour Producer: Dan Kreeger
Assistant Colour Producer: Dan Butler
Colourist: Seamus O'Kane