Samsung
Big Decisions: A$AP Rocky
72andSunny continue the Samsung ‘Big Decisions’ campaign, with a special VMA aired version featuring rapper A$AP Rocky. Made in collaboration with The Mill and Director Henry Alex Rubin of Smuggler, there were two different versions of this spot because all good things come in pairs, right?
Director:
Henry Alex Rubin
Production Company:
Smuggler
Agency:
72andSunny
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For A$AP Rocky, deciding whether to get down to business with the S Pen on his Galaxy Note5 or hit up VIP’s with his Galaxy S6 edge+ People Edge is a tough choice. Will he choose business or pleasure?
The Samsung ‘Big Decisions’ campaign also features spots from Sport Illustrated model Chrissy Teigen
Either way, can we get this in gold?CreditsCredits
Agency
Agency: 72 & Sunny
Producer: Gemma Conway
Creative Director: Henry Alex Rubin
Creative: Rob Mcqueen
Account Director: Mandy Hein
Production
Production Company: Smuggler
Editorial
Editing Company: Arcade Edit
VFX & Design
Executive Producer: Sean Costelloe
Producer: Eliana Carranza-Pitcher
Shoot Supervisor: Eric Pascarelli
2D Lead Artist: Anne Trotman
2D Artists: Sam Caine, Liz Yang, Artur Elson, Kevan Lee
Motion Graphics: Juan Monasterio, Chris Burkhalter
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Fergus McCall
