Director Emile comments, "I really wanted to capture that feeling of being on the road through a breathtaking landscape where it’s just you, the car and the music. You’re so in the moment and perhaps the low-lying clouds start to make shapes and your imagination leaps.
This is the closest I get to pure bliss, when I’m on the road. I also was striving for something simple and elegant, where the video doesn’t overpower the song, but rather lets the song breathe more into it.”
Matt adds, "I really liked the idea of this promo; a dreamy landscape wherein something surreal and musical happens. We embraced the weather in the grade by adding as much texture in the clouds and mist as possible, as well as lots of softened shapes in every shot to bring out any contrast and help add depth. We used quite a low contrast to compliment the 2.35 crop, that really helped bed the whales into the picture."