Old Spice
And So It Begins
Longtime Old Spice ad stars Terry Crews and Isaiah Mustafa appear together for the very first time in ‘Scent’, the brand’s newest campaign from Wieden+Kennedy (Portland) in collaboration with The Mill. Directed by Tom Kuntz of MJZ, ‘And So It Begins’ launches the epic seven-part face off as the men convince viewers to make a “Smellmitment” to their favorite men’s fragrance.
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
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Having only appeared in separate Old Spice commercials until now, ‘And So It Begins’ marks the start of a full-on rivalry when Isaiah and Terry’s personalities (and preferences in scent) collide.
The Mill’s Creative Director and Head of 2D Tim Davies comments, “This round of Old Spice was something that everyone was excited about as the campaign brings back Isaiah and Terry. They’d never appeared together before, but the team at Wieden+Kennedy brought this into reality by having the two heroes represent different scents.”
The Mill’s Creative Director and Head of 2D Tim Davies comments, “This round of Old Spice was something that everyone was excited about as the campaign brings back Isaiah and Terry. They’d never appeared together before, but the team at Wieden+Kennedy brought this into reality by having the two heroes represent different scents.”
When it comes to the visuals throughout the campaign, Isaiah’s world is polished with all-in-one take transitions while Terry’s world is two-dimensional and stylized with basic animation of 2D elements. Adds Tim, “These commercials all incorporate in-camera elements with strong, seamless compositing. The agency supplied us with
the backgrounds and still elements for Terry which we then animated and composited into the spots. A few camera tracks from our 3D team helped us in rig removal and perfecting some of the environments. Most of it came down to combining many different elements, good art direction and a lot of finesse.”
See more zany Old Spice work by The Mill here.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Agency Executive Producer: Ben Grylewicz
Senior Producers: Lindsay Reed, Erika Madison
Producer: Nicole Kaptur
Executive Creative Directors: Joe Staples, Mark Fitzloff
Creative Directors: Jason Bagley, Craig Allen
Art Director: Matt Sorrell
Copywriter: Jarrod Higgins
Account Team: Nick Pirtle, Georgina Gooley, Michael Dalton, Jess Monsey
Production Company
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Eriks Krumins
Producer: Emily Skinner
Director of Photography: Neil Shapiro
Editorial
Editing Company: Mackenzie Cutler
Post Executive Producer: Sasha Hirschfeld
Post Executive Producer: Sasha Hirschfeld
Editor: Erik Laroi
Edit Assist: Brendan Hogan
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Dan Roberts
Production Coordinator: Kris Drenzek, Jillian Lynes
Shoot Supervisor: Tim Davies
Creative Director & Head of 2D: Tim Davies
2D Lead Artists: Tim Davies, James Allen
2D Artists: Brad Scott, Dag Ivarsoy, Scott Johnson, Alex Candlish, Jale Parsons, Ashley Forbito
3D Tracking: Martin Rivera
Art Department: Kelsey Napier, Brett Lopinsky, Matthew Dobrez
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Ali Struck
Production Coordinator, Colour: Diane Valera
Colourist: Gregory Reese
