Great Nations
Eat
Great Nations implores us to feed our people in this visually simple, yet striking ad which was created by Mill+ directing duo Kwok & Ivo, in collaboration with BBH.
The ad, which was created using Cinema 4D and After Effects, points out that after putting a man on the moon, feeding the people we have here on earth shouldn’t be rocket science.
The ad, which was created using Cinema 4D and After Effects, points out that after putting a man on the moon, feeding the people we have here on earth shouldn’t be rocket science.
Director:
Kwok Fung Lam & Ivo Sousa
Production:
Mill+
Agency:
BBH NY
Kwok Fung Lam & Ivo Sousa
Production:
Mill+
Agency:
BBH NY
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Kwok & Ivo comment, “After directing the World Humanitarian day campaign, we were really lucky and excited to be involved in another project which address humanitarian causes.
We were really surprised by the staggering number of people going hungry in first world countries such as America. It's a sensitive and important subject which needs to be brought into the spotlight.
The animation needed to be simple, not too gimmicky and straight to the point in order to be quickly understood, and collaborated really closely with the agency to achieve the right look and feel.”
We were really surprised by the staggering number of people going hungry in first world countries such as America. It's a sensitive and important subject which needs to be brought into the spotlight.
The animation needed to be simple, not too gimmicky and straight to the point in order to be quickly understood, and collaborated really closely with the agency to achieve the right look and feel.”
CreditsCredits
Agency
Agency: BBH NY
Commissioner / Producer: Simon Joseph
ECD: Gerard Caputo
Copy Writer: Amanda Brencys, Laura Holmes, Kelly Diaz
Art Director: Diego Fonseca, Brianna Lohr, Jackie Anzaldi
Production
Production: Mill+
Director: Kwok Fung Lam & Ivo Sousa
Executive Producer: Luke Colson
Producer: Luis Martin Motion Graphics: Ashley Tyas, Freya Barnsley