This multi-faceted spot was brought to life from a collective gathering of artists and talent who set Marvin the Martian and Blake Griffin up to go head-to-head in an earthshattering dunk contest with a little help from Bugs Bunny Super.Fly 4 shoes.

The inspiration for ‘The Dunk To End All Dunks’ was taken from Warner Bros. iconic Looney Tunes world and The Mill’s Creative Director Westley Sarokin explains some of the approach the team took, “The process was one of the most collaborative projects I’ve worked on. Everyone wanted it to be seamlessly executed as the audience knows and loves every character.” 

The team was aware that they needed to honor these idols of the animation world and for The Mill it was about creating the best VFX and crafting everything so it all perfectly fit with Jon’s vision.

“We had three visual aesthetics that all had a common thread at their creative core and to bring these together was a bit like working on a very complicated puzzle. This was a key challenge for us, pulling these different elements together from the live-action, the cell animation to the VFX.”

And on working alongside Warner Bros., Westley comments, “They are true masters of their characters, they know them, have a deep emotional connection to them, and they live and breathe each movement and each expression. It’s like a family and it’s part of their DNA, which ultimately is part of our culture. It was an amazing experience to work with them and see their artists bring the likes of Marvin the Martian and Bugs Bunny to life.

Blake Griffin, Super.Fly 4, earth shattering power and Marvin the Martian – prepare to be disintegrated!