The all dancing, all cheering ad, directed by Gary Freedman out of Independent, stars Australia’s “first male rugby cheerleader”, and promotes the new tagline ‘Why The Hell Not?’
CreditsCredits
Agency
Agency: adam&eveDDB
Commissioner / Producer: Louise Richardson
Agency Creative Director: Ben Priest
Creatives: Colin Booth, Ben Stilitz
Account Director: Tom White
Production
Production Company: Independent
Director: Gary Freedman
Executive Producer: Jason Kemp
Production Company Producer: Serena Paull (Revolver)
Director of Photography: Ryley Brown
Editorial
Editing Company: Playroom
Editor: Adam Spivey
VFX & Design
VFX & Design: The Mill
Producer: Tim Lyall
Shoot Supervisor: Puck Murphy
2D Lead Artist: Ben Turner
3D Lead Artist: Rob Holmes
2D Artist: Jeanette Eiternes, Nick Sze, Soledad Martin
3D Artist: Ed Hicks, Andrew Bartholomew, Anthony Northman