In this spot, Yoplait faces the ultimate taste test. One thing’s clear: it still tastes good!
This campaign is the first step into commercials for Director Autumn de Wilde of Anonymous, who used her background in stills photography to create a reference for Adam Scott, Head of Colour in the Los Angeles studio.
Adam explains, “The reference was ‘50s photography from Vogue and the grade was all about making it look slightly retro while keeping colour separation so the vibrant colours didn’t overpower the Yoplait.”
Still not convinced? This Yoplait campaign says “Mmm” in three other flavors: Strawberry, Key Lime and Peach.