The ad, created by DLKW Lowe, see’s a boy following a series of footprints on a journey into un chartered territory. As he journeys from beach to city, we see him grow into a young man, personifying the tag line ‘Getting dirty prepares a child for wherever their future takes them.” The Mill’s matte painting team cleaned up the the beach and surrounding landscapes, removing the unwanted elements and smoothing out rough areas, enabling them to highlight the delicate yet bold steps taken by the child on his journey and his exploration into the unknown.
CreditsCredits
Agency
Agency: DLKW Lowe
Commissioner / Producer: Barney Ferguson
Creative Director: Alex Okada
Creatives: Jerry Hollens, Mike Boles
Account Director: Rupen Desai
Business Director: Matthew Sherratt Account Manager: Jamie Tanner-Netto
Production
Production Company: Academy Films
Director: Marcus Soderlund
Executive Producer: Lizie Gower
Production Company Producer: Medb Riordan
Director of Photography: Manuel Claro
Production Manager: Tabetha Glass-Jackman
Editorial
Editing Company: Trim
Editor: Tom Lindsay
Editors Assistant: Fouad Gaber
VFX & Design
VFX & Design: The Mill
Producer: Tim Lyall
2D Lead Artist: Gareth Brannan
2D Artist: Chris Scott, Alex Candlish
3D Artist: Phil Maddock, Luke Tickner, Marta Carbonell