Samsung
What Does Color Feel Like
72andSunny collaborated with Radical Media Director Raif Schmerberg, Furlined Director Stuart Parr and The Mill to create a vibrant spot for Samsung 'What Does Color Feel Like.'
Agency:
72andSunny
Production Company:
Radical Media
Production Company:
Furlined
72andSunny
Production Company:
Radical Media
Production Company:
Furlined
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The Mill's 2D team adjusted the footage of the phone and the bespoke scenes of colorful people playing with paint and flying through space, so that they sat perfectly within the screen. Small changes in the colors of the environment were made to match what was seen on the screen.
Mill Colourist Fergus McCall worked with the inherently vivid images, making sure that each and every color read clearly while switching from scene to scene. The pops of color create a beautiful mix with lively soundtrack, giving the audience a feel for the color!
CreditsCredits
Agency
Agency: 72andSunny
Executive Producer: Kerli Teo
Executive Creative Director: Guillermo Vega
Creatve Director: Eric Steele
Junior Producers: Yaya Zhang, Jenny Jones
Senior Writer: Matthew Carey
Senior Designer: Wei Wei Dong, Colin Kim
Director of Production: Lora Schulson
Managing Director: James Townsend
Brand Director: Mandy Hein
Brand Manager: Ricardo Hieber
Senior Business Affairs Manager: Quentin Perry
Junior Business Affairs Manager: Laura Fraser
Director of Strategy: Tim Jones
Executive Producer: Kerli Teo
Executive Creative Director: Guillermo Vega
Creatve Director: Eric Steele
Junior Producers: Yaya Zhang, Jenny Jones
Senior Writer: Matthew Carey
Senior Designer: Wei Wei Dong, Colin Kim
Director of Production: Lora Schulson
Managing Director: James Townsend
Brand Director: Mandy Hein
Brand Manager: Ricardo Hieber
Senior Business Affairs Manager: Quentin Perry
Junior Business Affairs Manager: Laura Fraser
Director of Strategy: Tim Jones
Production
Production Company: Radical Media
Director: Ralf Schmerberg
Executive Producer: Gregg Carlesimo
Producer: Alexander Orlovsky
Director: Ralf Schmerberg
Executive Producer: Gregg Carlesimo
Producer: Alexander Orlovsky
Production
Production Company: Furlined
Director: Stuart Parr
Managing Director: Robert Herman
Producer: Scott Kaplan
Director: Stuart Parr
Managing Director: Robert Herman
Producer: Scott Kaplan
Editorial
Editing Company: Lost Planet Editorial
Editors: Hank Corwin, Max Koepke, Federico Brusilovsky
Edit Assist: Shawn Gauvain
Executive Producers: Krystn Wagenberg, Gary Ward
Producer: Casey Cayko
Editors: Hank Corwin, Max Koepke, Federico Brusilovsky
Edit Assist: Shawn Gauvain
Executive Producers: Krystn Wagenberg, Gary Ward
Producer: Casey Cayko
VFX & Design
VFX & Design: The Mill
Executive Producer: Verity Grantham
Producer: Eliana Carranza-Pitcher
Production Co-ordinator: Leigh-Anne Pike
Shoot Supervisor: Pete Smith, Jimmy Bullard
2D Lead Artist: Jimmy Bullard
3D Lead Artist: Christian Nielsen
2D Artists: Artur Elson, Ben Kwok, Chris Glew, Anne Trotman, Krissy Nordella, Alex Dreiblatt, Rob Meade, John McIntosh, Susanne Scharping, Vincent Roma, Leon Woods
3D Artist: Raymond Leung
Executive Producer: Verity Grantham
Producer: Eliana Carranza-Pitcher
Production Co-ordinator: Leigh-Anne Pike
Shoot Supervisor: Pete Smith, Jimmy Bullard
2D Lead Artist: Jimmy Bullard
3D Lead Artist: Christian Nielsen
2D Artists: Artur Elson, Ben Kwok, Chris Glew, Anne Trotman, Krissy Nordella, Alex Dreiblatt, Rob Meade, John McIntosh, Susanne Scharping, Vincent Roma, Leon Woods
3D Artist: Raymond Leung
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall