Famous models pose in the outfits from the new Proenza Schouler collection while playing and stretching for the camera. Honest emotions are conveyed with stuck out tongues and odd phrases such as 'hot milk,' or ideas of how manhood and womanhood may differ. These snippets are edited together into a montage of amusing banter.
To create a vintage look, the film was shot on 16mm film. Mill Colourist Mikey Rossiter worked with the characteristics of the film stock, keeping the signature grain. The orange and reds featured in the clothing line were heightened and reflected in the bright lipstick and nail polish worn by the models, alongside a gentle contrast for the final look.