Adam&eveDDB collaborated with Google's Creative Lab to search for the elusive Loch Ness Monster in this ad for Google Maps
The commercial, directed by Nick Rutter out of Sonny London, follows the work of Adrian Shine, leader of the Loch Ness and Morar project and a leading authority on the "Nessie" legend.
The ad aims to show the extensive ways in which you can use Google Maps, even to help hunt down the legend that is the Loch Ness monster. The cinematic film was graded by Mill Chicago who added a subtle cyan hue to the images, giving it a dream like quality.
CreditsCredits
Agency
Agency: adam&eveDDB, Google Creative Lab
Producer: Ben Sharpe, Jordan Cross Creative Director: Ben Priest, Ben Tollett, Emer Stamp Creatives: Paul Knott, Tim Vance and Google Creative Lab
Production
Production Company: Sonny London Director: Nick Rutter Producer: Emory Ruegg
Editorial
Editing Company: Marshall Street Editors Editor: Gary Forrester
VFX & Design
VFX & Design: The Mill VFX Producer: Justin Stiebel 2D Lead Artists: James Pratt Motion Graphics: Henry Foremann