Wieden&Kennedy's first campaign for Finish dishwashing tablets, directed by Megaforce through Riff Raff, takes a look through Finish's dish obsessed lens. The film sees various scenarios in which dishes play a key part to our every day life, from the mundane to celebratory, dishes are always there.
Director:
Megaforce
Production Company:
Riff Raff
Agency:
Wieden+Kennedy
In each scene, dishes appear to float magically in formation, positioned just as they would be when stacked inside a dishwasher. The Mill's VFX team aided in bringing the spot to life by removing rigs that were used to suspend each plate in Flame. The 3D team also worked to generate 3D plates, glasses and cutlery to fill in the live action shots as well as a CG dishwasher. It took over 2000 stills of stains to help create the CG stains seen on each dish.
Agency: Wieden+Kennedy
Producer: Genevieve Sheppard
Creative Director: Carlos Aija
Creatives: Erin Swanson, Cal Al-Jorani
Production Company: Riff Raff
Director: Megaforce
Executive Producer: Matthew Fone
Producer: Jane Tredget
Director of Photography: David Ungaro
Editing Company: Final Cut
Editor: Joe Guest
Edit Assist: Frankie Elster
VFX & Design: The Mill
Executive Producer: Gemma Humphries
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Andrew ‘Barnsley’ Wood
3D Lead Artist: Francois Roisin
2D Artist: Alex Candlish
3D Artists: James Mulholland, Andrew Bartholomew, Jerome Ferra
Production Assistant: Clare Melia