An origami squirrel finds savings in Voya 'Origami Squirrel' created by BBDO Atlanta and RESET directing duo TWIN in collaboration with The Mill.
Director:
TWIN
Production Company:
RESET
Agency:
BBDO Atlanta
The Mill was tasked with creating a physical representation of Voya's 'Orange Money.'
An orange origami creature was crafted from traditional kami paper and used for size and lighting reference on set. The Mill's 3D artists then had a new squirrel folded from an oversized dollar bill and studied each and every fold needed to recreate the animal in a digital environment. It was crafted to have an interesting mix of authentic origami and a more stylized look. The artists took creative license and placed wingtip sworls of the dollar bill on the face to look like eyes, and adjusted to silhouette to read clearly as a rabbit. The spirit of each animal was kept by analyzing real life gait and movements and incorporating their own interpretation of how an origami animal would move using a distinctive twitch of the nose or flick of a bushy tail.
2D lead artist Kyle Cody led the compositing team to match shadows and reflections in order to seamlessly integrate the origami animal into the physical environment. The biggest compositing challenge was achieving the right amount of sub surface light scatter for a translucent effect in the paper, which really brought the animal to life.
The Mill artists created a covey of curious rabbits for the next Voya spot. Watch it here.
Agency: BBDO Atlanta
Chief Creative Officer: Will Boudreau
VP CD: Derrick Ogilvie
ACD: Jon Mueller
ACD: Mike Hanley
VP Account Director: Tami Oliva
Management Supervisor: Austen Tully
Executive Producer: JD Williams
Production Company: RESET
Director: TWIN
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Veronica Madrigal
Bidding Producer: Jenn Ingalls
Head of Production: Amada Clune
Editing Company: PS 260
Editor: Maury Loeb
VFX & Design: The Mill
Senior Producer: Carl Walters
Shoot Supervisor: Eric Pascarelli
Character Designers: Pierce Gibson, Clemens den Exter
2D Lead Artist: Kyle Cody
2D Artists: Don Kim, Molly Intersimone
3D Lead Artist: Jeff Lopez, Tom Bardwell
3D Modelers: Tom Cushwa, Christina Ku
3D Animation Supervisor: Jeff Lopez
3D Animators: Taylor Cook, Paolo Cogliati, Bryan Larson, Navdeep Singh
3D Lighting Lead: Tom Bardwell
3D Lighters: Emily Meger, Yong Chan Kim, Ajit Menon, Sarah Bocket, Christine Kim