The ad, directed by Martin Krejci out of Stink and created by Saatchi & Saatchi, follows the story of a strong bond between a little girl called Emma and her pet dog Biscuit that can't be broken.
We see the determined pup battle adverse weather conditions, cross towns and even make his way across the ocean by stowing away on a boat, all to be re-united with Emma, who's wistfully waiting for him whilst on vacation with her family.
Director:
Martin Krejci
Production Company:
Stink
Agency:
Saatchi & Saatchi
Seamus comments, "Martin brought forth wonderfully understated but evocative performance from both the child and the dog and the grade sought to complement this by producing a feel of nostalgia but, importantly, not for any particular period but instead for an emotion.
The simple longing of the girl and dog to be together is a classic cinematic lynchpin that dictated a palette of equally classic simplicity.
We used a traditional film approach to the original data capture that allowed us to explore this within correctly set boundaries and brought the colours and densities together to compliment the sense of journey and space.
A very beautiful piece of work and although Martin was viewing in our LA office for the main session it was a delightful collaboration. "
Agency: Saatchi & Saatchi
Producer: Rebecca Williams
Creative Director: Kate Stanners
Creatives: Linda Weitgasser & Alex Satlecker
Account Director: Amy Still
Production Assistant: Femi Ladi
Production Company: Stink
Record Company: Spacebomb Records & Sony Records
Director: Martin Krejci
Executive Producer: Jon Chads
Producer: Juliet Naylor
Director of Photography: Nicolas Karakatsanis
Editing Company: Robota
Editor: Filip Malasek