The ad, created by Grey and directed by NEO, features a group of students studying in a library as they break open a box of McVitie's DeliChoc. As they slide open the tray, an alpaca pops out to the theme tune of 1980s TV programme Grange Hill.
Director:
Ne-O
Production Company:
Stink
Agency:
Grey London
More alpacas appear until they start causing a crunchy commotion, munching away on library essentials, and even a chair leg.
The Alpaca and elements such as the chair leg and paper were all shot on greyscreen, roto'd off and then comped into each scene by The Mill's 2D team, ensuring all angles were matched for the two plates.
Agency: Grey London
Producer: Natasha Johnson
Production Assistant: Elaine Coyle
Production Company: Stink
Director: Ne-O
Executive Producer: Jon Chads
VFX & Design: The Mill
VFX Producer: Misha Stanford-Harris
2D Lead Artists: Wes
2D Artists: Simon Hall, Zoe Cassey-Hayes