TK Maxx's spring campaign, created by The Brooklyn Brothers and directed by Bastian Glaessner out of Blink Productions, follows 10 TK Mazz customers, who were surprised with an incredible adventure to South America. The group was surprised with a whole new wardrobe so they could play around with style and discover the great brands and unique looks that TK Maxx has to offer.
Director:
Bastian Glaessner
Production Company:
Blink Productions
Agency:
The Brooklyn Brothers
The spot was grade by Mick Vincent, who worked closely with Bastian to achieve the final look. He comments, "Working with Bastian Glaessner was great as he had a very specific idea for the look and feel grade. Keeping lush warm summer colours, with not too much contrast and avoiding a brown feel made a very interesting grade with the use of Alexa, 16mm and super 8."
Agency: The Brooklyn Brothers
Producer: The Brooklyn Brothers
Creatives: The Brooklyn Brothers
Production Company: Blink Productions
Director: Bastian Glaessner
Producer: Patrick Craig
Editing Company: Final Cut
Editor: Pete O'Donovan
VFX & Design: The Mill
VFX Producer: James Beck
2D Lead Artist: James Pratt