Director:
Oscar Holmedal
Agency:
Leo Burnett
After an extensive shoot, over 120 separate video frames were stitched together to create the stop motion effect. 3D elements were composited in to make the house appear like it is being build in-camera.
"Creating the illusion of a through and through construction, our team had to work hard to craft a build in-camera," shares The Mill Lead 2D Artist Glyn Tebutt. "We found the changing weather to be a real asset in enhancing our timelapse with a seasonal look."
Season's change but one thing is for sure - a classic never gets old.Time flies in this Leo Burnett spot for GMC, directed by Oscar Holmedal. Titled 'Home,' it reveals a picturesque landscape which becomes the backdrop of a brand new home built in stop motion from the ground up while weathering the seasons with the help of its trusted GMC truck. VFX by The Mill.
Agency: Leo Burnett
Producer: Jennie Hochthanner
Director: Oscar Holmedal
Editing Company: General Editorial
Editor: Noah Herzog
Edit Assist: Zen Rosanthal
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Enca Kaul
2D Lead Artist: Glyn Tebutt
3D Lead Artist: Robert Sethi
2D Artists: Robert Murdock, Robin Mcgloin, Tom Van Dop, Gizmo Rivera, Andy Bate, Margolit Steiner, Tent Shumway, Becky Porter, Ben Smith, Tara Demarco
3D Artists: Justin Wentz, Andy Wheater, Gawain Liddiard, Meng Yang Lu, Natalie Eagan
Production Coordinator:Gabriel Libitsky