Working with the creatives at DDB, Mill director Russell Tickner and team created 'Hugo', a photo real CG bird.
Russell says "From the outset we knew that Hugo's realism and personality had to be believable."
Director:
Russell Tickner
Production Company:
The Mill
Agency:
DDB
"Consulting the expertise of an animal wrangler and using taxidermy tits as reference we were able to perfect Hugo's birdlike characteristics and movements. The design of the feathers was also key; each feather had to be slightly different so we created and designed 70 different varieties of feathers, resulting in the final Hugo having almost 40,000 feathers covering his whole body."
Agency: DDB
Producer: Lucy Westmore
Creative Director: Chris Lapham
Art Director: Aaron McGurk
Production: The Mill
Director: Russell Tickner
Executive Producer: Alex Webster
Producer: Kristyna Podolska
Director of Photography: Ed Wild
Research Shoot Producer: Adriane Scott-KempEditing Company: The Mill
Editor: James Mortner
Edit Assist: William Barnett
VFX & Design: The Mill
Executive Producer: Alex Webster
VFX Producer: Ian Berry
Shoot Supervisor: Andrew ‘Barnsley’ Wood
2D Lead Artist: Andrew ‘Barnsley’ Wood
3D Lead Artists: David Fleet, Jorge Montiel, Sid Harrington-Odedra
3D Artists: Hugo Jackson, Fabrice Le Nezet, Alberto Lara, Adam Droy