Director:
Doug Liman
Production Company:
Independent Media
Agency:
Grey NY
Producer, Carl Walters noted, "this was challenging from a post perspective because the cars were shot in a traditional manner in order to capture talent interaction with vehicle and real world energy of cars squealing out of control. All car stunts were performed practically, in an open parking lot, on a bright sunny day in Los Angeles."
Antoine Douadi, senior nuke artist said "this job was incredibly challenging compositing wise. Every shot required 'outside-the-box' thinking, working closely with CG and Content departments truly helped us achieving this unique spot."
Most of the shots depict live action cars composited in a CG environment. The bus background has been tracked and lit to match live action footage. The final step was to shoot legs and feet in order to populate the bus. The passengers along with the cars were then composited into the CG bus. The most notable CG effect animation can be seen in the spray of dollar bills strewn about from the red car sliding around a passenger's feet.
Douadi added "It's been very exciting to work with Director Doug Liman, his strong vision and his experience in filming thrilling action scenes veritably gave the spot its unprecedented style."
Agency: Grey NY
Executive Creative Director:Dan Kelleher
Creative Director:Denise O’Bleness
Associate Creative Director:Heather English
Executive Producer:Andrew Chinich
Producer:Matt Flaherty
Associate Producer:Lindsay Myers
Production: Independent Media
Director: Doug Liman
Executive Producer: Susanne Preissler
Producer: Denise Rocchietti
VFX & Design: The Mill
VFX Producer: Carl Walters
Shoot Supervisors: Antoine Douadi, Boris Ustaev, and Westley Sarokin
2D Lead Artists: Antoine Douadi, Westley Sarokin
3D Lead Artists: Boris Ustaev and Yong Kim
2D Artists: Antoine Douadi, Suzanne Dyer, Arianna Lago, Frank Hanna, Bashir Hamid, Melissa Graff, Oliver Armstrong, Ugo Pierantoni, Westley Sarokin
3D Artists: Atsuki Hirose, Yong Kim, Jimmy San, Boris Ustaev, Justin Maynard, Amy Cuthbertson, Bogdan Mihajlovic, Sebastian Wernicke, Jake Flint, Daniel Newlands, James Williams, Billy Dongyoon Jang, Christian Nielsen, Jimmy San, Isaiah Palmer, Justin Kurtz, Craig Sylvester, Michael Hunault, Rob Petrie, Michael Dunkley, Nick Ginette, Ryan Hussein, Michael Hunault
Production Coordinator:Katie Kolombatovich