Director:
Thomas Guard, Charlie Guard
Production Company:
Smuggler
Agency:
Venables Bell & Partners
Campaign:
Seasons of Audi
Mill LA teamed up with the creative teams from Venables Bell & Partners and Smuggler to create the next Audi Campaign - this time coining the three spots as the "Season Of Audi" experience. The spots were supposed to look as natural and seamless as possible so the focus for Mill LA was to keep the project simple, while telling the compelling Audi story.
The three commercials in this Campaign include "Audi Farewell", "Obsession", and "Baker" which is set to air this fall.
"Most of the 'Audi Farewell' spot involved general clean up to the scenes while trying to allow the wooden log to stand out, "says Mill LA 2D lead artist, Adam Lambert. "To do this, we isolated the key features in the log and then pushed them a bit whether that was sharpening the image up or just putting more contrast into the scene."
All three spots are supposed to look simple, with an emphasis on the 230 ways to engineer your Audi obsessions.
Agency: Venables Bell & Partners
Producer: Mandi Holdorf
Creative Directors: Erich Pfeifer, Tyler Hampton
Creative: Daniel Bonder
Account Director: Colleen McGee
Production: Smuggler
Directors: Thomas Guard, Charlie Guard
Executive Producers: Allison Kunzman, Lisa Rich, Brian Carmody, Patrick Milling Smith
Producer: Alexandra Lisee
Director of Photography: Joost Van Gelder
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Edit Assist: Luke Mcintosh
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Adam Reeb
Shoot Supervisors: Phil Crowe, Gawain Liddiard
Creative Director: Phil Crowe
2D Lead Artist: Adam Lambert
Assists: Patrick Munoz, Robert Murdock